Services Offered By Web and Graphic Design Studio


lilly@ondemand.co.za \| graphic design and web studio

Graphic design is a powerful tool for business, graphic design is really not an expense. It is an investment – not only in looking good, but in the success of your business. Your image is the only thing potential buyers can connect with. Make sure the impression you are making is the right one.

The internet is one of the most cost effective ways to trade nationally and internationally. A website will broaden your base of customers, members, distributors or suppliers. You can generate more and more clients for your business without doing additional marketing.

Search Engine Optimisation in general, can serve a number of different purposes. SEO offers you the opportunity of reaching your target audience by making your company, your products and services visible to those people that are searching for you but don’t yet know your name.

A mobi site is a website designed or customised for varying mobile devices. It’s typically a smaller version of your existing website with a more simplistic design. Most people are constantly on the move and have become more reliant onmobile phones for browsing the internet.

Blogs are mainstream these days, and they have quickly become a very affordable marketing tool for businesses. Aside from monetising your blog with advertisements, there are a number of ways a blog can increase income, generate interest and create more opportunities.

Social Media Marketing which is also known as Social Networking, is the method of social media platforms, and online communities for marketing, public relations, and customer service. Some of the more common social media marketing tools include Facebook, Twitter, LinkedIn.

Services offered by On Demand Graphic Design and Web Studio

Is your company communicating with the market out there?

Corporate branding is what creates the identity of your company, it’s all about what you look like and what you are communicating to your market and how you stand out in comparison to your competitors. The basic package that will get your business started is the following:

Logo: the logo is the first stage in your communication as a company, it needs to convey the message of what you do in an effective and professional manner. One should enlist the services of a professional designer to interpret your vision in an intelligent manner. Home-made logo’s from clip art offer no confidence in the market.

Electronic letterhead: the letterhead is one of your main communication tools so it needs to look professional with all the relevant information, We suggest you convert all your documents to PDF. format before sending them that way there can be no substitution of fonts or images. The look should be clean but eye-catching, here again playing around in word is not a good idea, designers study for years to get a well-balanced layout and it can’t be achieved by word alone!

Business Cards: the business card is still a very important communication tool it should be printed on a decent paper stock and be good print quality. The design should mirror the image of your company and reinforce the brand. A home job does not instil faith in your brand and your image is everything. I have been given many cards in my time and the ones printed on flimsy paper on an inkjet printer always turns my stomach. The chinese print on extremely thick paper as they believe it denotes a successful company - it’s all about perception!

E-mail Branding: the emails you send to your clients are great ways to communicate your brand via your web site. Interactive email signatures are a must in today’s competitive on-line market. The banner is designed by a professional designer with links to various pages on your web site. This allows the recipient easy access to your web site and is also page specific. Here again your logo and colours used will appear on the signature banner to tie up all your corporate stationery and again reinforce your branding. This creates the illusion that you are technologically savvy.

Web Site/ blog and search engine optimisation: are vitally important in building the brand. The URL is very important and the site needs to be optimized and be Google friendly, blogs are a great way to keep information flowing and therefore keep Google interested in your site which is what you want as this will increase your search engine ratings. The navigation should be simple and the pages should load quickly. Sites also need to accommodate the new wave of smart phones where majority of people are looking at sites from their cell phones. Article submissions as well as business directory submissions are part of the online search engine strategy. The site map and optimization is vitally important if your web site is not Google friendly you might as well not have a site at all. Having a web site that can’t be found or recognized by search engines is like having a business with no contact details.

Social media: this allows small business to compete with big business, it helps you move up on search engines, is a fantastic research and feedback tool, it will drive traffic to your web site and is a great place to advertise your products and ideas. According to a new study released by Nielsen Active reach, social networking has overtaken e-mail as the most popular Internet activity. This is a captive audience and if you want to get your message out there well there is no better way than cyber space. If it is used correctly this can be an invaluable tool. Facebook has overtaken email as the most popular way to communicate. So for all those out there who think it’s rubbish, there are 500 million active users on face book that could be prospective clients, forming a fan or group page for your company is free and effective, as well as paid advertising which can really boost your visibility and sales.

A combination of all the above is how you would communicate and market your brand in a cost effective and professional manner. There are no short cuts and image is everything when it comes to branding, follow these easy steps and you are well on your way to creating a live brand that works.